The Okanagan Valley could act as a benchmark for how producers can use the Covid-19 pandemic to come out stronger as businesses and as a region as a whole.
When I last wrote for The Buyer about my home region of the Okanagan Valley the focus was on how this still up and coming wine area was giving Napa Valley a run for its money because of its unique focus on experience (you can read the full article here). And then the pandemic happened. And experience stopped. Gone was the articulated sommelier pouring glasses over a crowded serving bar. So long to queuing outside to grab a tasting table. Goodbye events in the evening drawing local crowds and bottle purchases. Au revoir the wine trade for 2020…