Ohio University doubles its alumni engagement for 2020
Published: February 9, 2021
Author: Staff reports
Ohio University has more than doubled its alumni engagement, according to one of the world’s largest nonprofit education associations.
The Council for Advancement and Support of Education (CASE), a global nonprofit of more than 3,600 colleges and universities dedicated to education advancement, began a system of measuring alumni engagement in fiscal year 2019 that aims to include more than philanthropic activity. Ohio University’s Alumni Engagement score for 2019 was 5.1 percent, roughly 12,000 alumni. For 2020, OHIO’s score increased to 12.4 percent, or to 33,000 alumni.
When asked how the CASE Engagement Score will impact the university, Erin Essak Kopp, assistant vice president, Alumni Relations and executive director, Ohio University Alumni Association, pointed to a data-driven approach to alumni programming. “I'm excited to utilize this data to determine the best uses of our resources," Essak Kopp said.