updated: Jan 06 2021, 18:40 ist
By P R Sanjai
A series of advertisements, created by Ogilvy & Mather Worldwide Inc. to promote a healthy cooking oil, has been halted after the cricket icon endorsing the product suffered a heart attack.
Adani Wilmar Ltd., controlled by billionaire Gautam Adani, has pulled the plug on its rice-bran oil campaigns featuring Sourav Ganguly, former captain of the Indian cricket team, after some social media users trolled the oil brand over his ill-health. Ganguly, 48, underwent a coronary angioplasty on Saturday and is recovering now.
“We have only taken a temporary break in our TV commercial till we again sit with Sourav and take things forward,” Angshu Mallick, Adani Wilmar’s deputy chief executive officer, said in an email Wednesday, adding that Ganguly will continue being their brand ambassador. “This is a very unfortunate incident and can happen with anyone.”