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Official World Record reaches its first 10 years of existence with thousands of registered trademarks. The Spanish entity competes with Guinness in the accreditation of records of extreme sportsmen.
Ten years ago, in Vic, Barcelona, a group of Catalan businessmen asked themselves how to give visibility to some brands that, due to the lack of resources, were not in any official register. It was this interrogate that led them to create an NGO that aimed to accredit brands in all disciplines and that had a social and cultural value. To finance these records, other individuals, entities and companies would need to be encouraged to register their trademarks with this entity. Thus