Official Spotify curator offers a peek behind the ‘Jasmine’ curtain
Here, the Spotify editor behind the playlist Jasmine (formerly Beast Meets West) discusses connecting the dots of Asian identity to build a unique listening experience.
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A Spotify editor talks about connecting the dots of Asian identity to create a unique listening experience.
Artists of Asian descent are thriving globally, making an outsize contribution to the overall musical landscape. To spotlight emerging stars of Asian descent, agnostic of genre, Spotify launched the Jasmine playlist — originally called “Asian Americans on the Rise” — in 2017.
Curated by Ronny Ho, Spotify’s Head of Dance and Electronic Development, Jasmine’s mission is to “illuminate Asian artists everywhere.” Featuring new and established names from the United States, East Asia, South Asia, and Southeast Asia, Jasmine is a “genreless” playlist focused on discovery where you’ll find acts like Raveena, keshi, Higher Brothers, Anik Khan, Saweetie, and Chung Ha making dance, pop, chillwave, or hip-hop.