Developer of ‘hyper-sweet designer proteins’, Amai Proteins, is teeing up with Ocean Spray to create a reduced sugar cranberry juice product – without compromising its ‘bold’ taste.
According to the partnership, US-headquartered Ocean Spray will leverage the Israeli start-up’s ‘ground-breaking’ designer protein research to cut sugar by around 40%.
Amai’s proteins are 100% protein, which Ocean Spray says will bring a ‘healthy, tasty sweetening solution’ to its flagship product. In doing so, the US firm will be able to
“offer consumers more ways to incorporate the cranberry into a healthier lifestyle”.
Hyper-sweet, designer protein tech
Amai’s sugar reduction technology is based on a hyper-sweet protein it claims is not only ‘thousands of times’ sweeter than sugar, but is tasty, scalable, and sustainable.