Domestic abuse victims in Cumbria can now discretely seek help from pharmacy staff taking part in a new scheme – by 'asking for Ani.'
The phrase is code that they are making a call for assistance, with staff at participating pharmacies trained on the next steps to take.
Boots stores across the county are taking part and other participating pharmacies will display posters to show they are also available to help – with the scheme being rolled out across Cumbria.
All the person who feels at risk needs to do is go to a staff member and ask “for Ani.”
They will then be provided with a safe space at the branch and a phone to call for help or information on what support is out there.