Oatly
Vegan milk brand Oatly released a bizarre Super Bowl LV commercial featuring CEO Toni Petersson.
In the 30-second spot, Petersson plays sings a jingle about the brand while standing in a field.
Bracing for a negative response, Oatly released an "I totally hated that Oatly commercial" t-shirt that sold out in under 5 minutes.
Super Bowl LV watchers took to Twitter to flame Oatly's commercial, and the vegan milk maker responded by releasing a t-shirt that poked fun of its own ad.
The 30-second commercial — which was Oatly's first Super Bowl ad, according to a report from Adweek — featured Toni Petersson, Oatly's CEO, playing a keyboard while singing a jingle.