Nutrify India to premier ‘NETFLIX’ like network for nutraceutical industry
Nutrify India recently announced its plans to launch its international broadcast channel, Nutrify Today.
The online platform will feature broadcast content relevant to the nutraceutical industry and provide an opportunity for a wide range of industry experts to weigh in on research & development, as well as innovation, marketing trends and more.
“The Nutrify Today content will mostly consist of short ‘talk shows’ with some humor to maintain audience attention. The shows will each average approximately 20 minutes. The presentation will be in a format like NETFLIX. The platform will have video content categories such as business, healthcare professionals, regulatory, brand marketing, IP, and more, plus a corporate lounge featuring company ingredient and product video libraries. We will soon be adding a category of investments that will have investors as guests. This category will also launch shows featuring Nutra start-ups pitching their companies and product innovations. The video platform will keep evolving with time to cater to the need of industry. This is a channel that will have its own content plus also be an aggregator of multiple videos on various platforms to help viewers access content easily,” explained Amit Shrivastava, Nutrify India founder and chief catalyst.