Apple's talks with Nissan about creating a self-driving car together have broken up after a row over branding.
Nissan balked at a request the cars carry the Apple brand, objecting to being downgraded into a mere hardware supplier.
Claims that "discussions did not advance to senior management levels" have met with some derision.
Off course: Looks like Nissan's road to the Apple car has hit some rough terrain.
(Source: Nissan)
"How does that work? Nissan gets a call from the hottest tech company in the world and a middle-manager says "Nah, not gonna tell the CEO," Economist correspondent Stanley Pignal wrote on Twitter.