NoseID can scan your dog’s unique nose print to help find them if they get lost
The innovative nose-scanning smartphone app developed by Adam&eve ddb for petcare brand Iams is hoping to help millions of lost pets find their way home again.
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One in three pets will be lost at some point in their life; in fact ten million pets are reported lost or stolen in the US every year. To help tackle this, petcare brand Iams has launched a beta version of its innovative new mobile app NoseID, which uses first-of-its-kind nose-scanning smartphone technology to identify lost dogs by their nose print – which is unique to each dog, much like a human fingerprint.