Northeast Drinks Group completes purchase of Vermont Cider Company

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VCC, Woodchuck and Green Mountain Beverage Returned to Local Ownership as Cider Category Grows
Vermont Business Magazine Northeast Drinks Group LLC a privately owned holding company, today announces that it has closed on the transaction to purchase the Vermont Hard Cider Company, LLC, from C&C Group plc. Vermont Hard Cider Company is famous for its Woodchuck brand. C&C announced in mid-March that it sold the Middlebury plant and Woodchuck cider for $20 million to Northeast Drinks.
The purchase of VCC from C&C Group plc includes NDG acquiring Woodchuck, the iconic hard cider, which celebrates its 30
th anniversary this year, along with the rest of the portfolio of award-winning brands. Woodchuck is set to re-introduce several limited-edition ciders in the coming months, paying homage to the brand’s popular variants over the years. NDG is very optimistic about the health of both the segment and VCC’s portfolio of brands as the company moves into 2021, with Cider growing at 14% and Woodchuck +24% in the last 26 weeks.

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