The 40 Tonal shops will be added to Nordstrom stores in 21 states, including Nordstrom's flagship stores in Los Angeles, San Francisco, Chicago, and Dallas.
The move will massively expand Tonal's brick-and-mortar presence, more than tripling its number of shops, and bring the company to 12 new states. The fitness company has six of its own stores, as well as 10 located inside larger stores.
The Tonal machine mounts to your wall and lets you perform more than 200 exercises, such as deadlifts, bicep curls, and overhead presses. It also gives you on-demand coaching through a digital display, Tonal said in a press release.
The new mini shops will be 50-square-foot and will be staffed by Tonal employees, who can talk customers through the product and help them try the machine, Tonal said.