Non-metros dominate online festival sale across Amazon, Meesho, Flipkart

Amazon said over 80 per cent of customers on its platform came from non-metro cities during the initial days of its festive sale "Great Indian Festival". Flipkart claimed 9.1 crore visits on Day 1 of The Big Billion Days (TBBD) while Amazon registered 9.5 crore customer visits in the first 48 hours.

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