Nomad’s identity looks to the future of classical music
The new contemporary classical music imprint is launching with a visual language that echoes the label’s boundary-pushing approach to music
02/03/2021
7:43 am
Brighton-based branding studio Baxter & Bailey has led the visual identity, creative direction, packaging and motion design for Nomad, a new contemporary classical music imprint launched by Galya Bisengalieva.
The Kazakh-British violinist and leader of the London Contemporary Orchestra founded the label as a space for pushing the boundaries of contemporary classical music by weaving in technology, electronic elements and unconventional collaborations.
Bisengalieva approached the studio to bring the label to life, resulting in branding that builds on the nomadic theme with a logotype that’s scattered across posters and packaging design, and goes wandering in animations.