Noble Foods agrees Gü acquisition by Exponent
Noble Foods has agreed to sell top premium chilled desserts brand Gü to Exponent for an undisclosed sum, as the private equity group claims the brand has significant global potential.
Mark Lynch, partner at corporate finance house Oghma Partners, said of Exponent:
"Looks like a good owner for the Gü business given their historic track record of successfully growing food businesses.
"We expect that Exponent will be looking to invest in the business to drive growth and turn the brand from a household name in the UK to a household name outside the UK - Europe and North America would be the initial obvious targets."