No paltry measures as poultry master plan aims to fix chicken industry challenges

No paltry measures as poultry master plan aims to fix chicken industry challenges
05 July 2021 - 06:00
Sapa statistics show that chicken imports doubled between 2010 and 2018, discouraging investment in expansion and job creation.
Image: Supplied
The broiler business is beset with commercial challenges, including the rising cost of feed, disease control barriers to exports, as well as the influx of cheap imports from Brazil, the EU and the US, mainly of bone-in chicken portions.
The Poultry Master Plan is said to be the road map to remove these friction points. Localisation, transformation and regulatory reform are the common themes, which coincide with the objectives of the president's economic recovery plan and create more jobs.

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