Nio Opens Flagship Store For Lifestyle Products On Alibaba's Tmall: What You Need To Know
Benzinga
5/14/2021
Alibaba Group Holding Limited (NYSE: BABA), the top Chinese e-commerce company.
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What Happened: Nio Life, the EV maker's unit focused on lifestyle products, has opened a flagship store on Alibaba's Tmall platform, the CnEVPost reported, citing the company.
Nio Life was launched in 2018 and it has a network with over 500 designers around the world. It has so far developed 813 new products and delivered over 2.8 million Nio Life merchandise items to users.
Tmall.com is Alibaba's business-to-consumer e-commerce platform, where local Chinese and international businesses sell branded goods to consumers in Greater China.