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KLCC's Brian Bull reports on the April 8, 2021 cover of the Eugene Weekly, which is also formatted as a non-fungible token and posted for auction.
Broken down, an NFT is a unique, one-of-a-kind unit of digital data, which can be an image, video, or similar medium. Many have sold as exclusive editions, in the burgeoning field of techno-art collection.
Bob Keefer, arts editor for the Eugene Weekly.
Credit Brian Bull / KLCC
Bob Keefer, arts editor for the
“I read that the
New York Times put up an NFT version of a story that they ran in the paper and it sold for half a million dollars,” Keefer told KLCC. “And I thought well, if they could just put a story out of the paper online and collect half a million dollars well, maybe Eugene Weekly can put our cover online and auction it off, and who knows what we’d get.”