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Creating an engaging and entertaining experience each time a customer interacts with a brand or business is something that has been almost constantly evolving. As the post-COVID trading landscape begins to take shape, it’s becoming increasingly clear that CX will be at the centre of every interaction. Where the omnichannel has proven its value, the next evolution of these systems will be to create high levels of CX.
Understanding what constitutes world-class CX that delivers tangible commercial results, should be high on the agendas of all enterprises as they re-shape their digital development roadmaps, as great CX has a clear technology foundation.