Posted: Sun May 30, 2021 8:53 am
Ushio wrote:
Live TV viewership is down and airing scripted content costs money while shopping content costs nothing. It seems to me more about the owner saving money than choosing to lose money.
Advertisers only pay for live viewership you watch it from a DVR the advertisers pay reduced rates to nothing. This is true if we're talking about most other U.S. states, but up until 2020 Hawaii has uniquely had a very high proportion of transients like tourists, military, patients and students where their only access to TV is shared living spaces (hotels, community centers, etc). I think a primary target audience and purpose of KIKU was unique programming catering to those individuals (it seems at least 3 people who have posted in this thread can attest to that). What I said about cultural heritage was a bit of a stretch (see note), but it means the relatively small proportion of locals who influence programming variety with their wallet has a huge impact compared to the large transient population who have little or no impact. I guess a part of moving beyond 2020 is assume an indefinite reduction in transients.