New tourism impact study on Coachella Valley Arena
The Greater Palm Springs Convention & Visitors Bureau (CVB) announced on Monday their study on the tourism impact for the Coachella Valley Arena, a new state-of-the-art sports and entertainment arena in the Thousand Palms community of Riverside County.
The arena is being privately financed by Oak View Group (OVG), the global venue development, advisory, and investment company for the sports and live entertainment industries.
The impact study looks ahead to the arena's full one-year period of operation in 2023, examining the benefits driven by the visitor component of expected events at the arena, which include professional sports, concerts, family shows, and conventions and conferences.