Nestlé Waters North America has now begun operating under a new corporate name – ‘BlueTriton Brands’ – following the completion of its acquisition by One Rock Capital Partners in partnership from Metropoulos & Co.
In Greek mythology, Triton is the god of the sea: and the new name was chosen ‘to reflect the Company’s role as a guardian of sustainable resources and a provider of fresh water… and signify the Company’s continued commitment as an independent business to sustainability and high-quality products and services.’
The new name will be accompanied by additional branding changes such as a new corporate logo, website and social channels: with branding focused around the color blue in line with the name.