Posted on February 24, 2021
ST. HELENA, Calif., Feb. 24, 2021 /PRNewswire/ -- Ménage à Trois – the wine brand widely credited with creating the wildly popular $10 California Red Blend category – today announced the Sweet Collection, a new lineup of sweet, semi-sparkling California wines. The collection – launching with Dolce Sweet Red Blend and Moscato Sweet White Blend – is the first new line from the brand since the sparkling collection debuted in 2014. These 9.5 percent ABV wines inspired by consumer desire are now available nationwide for $15 SRP.
"As longtime leaders in the Red Blend space, we pride ourselves on understanding the category's consumer," said Mark Dunlea, vice president, marketing for Ménage à Trois wines. "Our research has confirmed what we've long believed – consumers are looking for occasions to indulge and treat themselves. The Ménage à Trois Sweet Collection overdelivers on that market need as a uniquely sweet, semi-sparkling California wine. This new tier further emboldens our Ménage à Trois portfolio, which has proudly been recognized for releasing the No. 1 new wine item for six consecutive years