New Marketing Firm Recasts Women as the Household CEO
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MavenIndex seeks to economically empower women by creating new ways for them to earn flexible income
“Today, women apply their education and professional experience to run their households like successful businesses. Household CEOs aren’t just savvy shoppers; they have tremendous domestic purchasing power combined with social influence,” said Cathcart.
PONTE VEDRA BEACH, Fla. (PRWEB)
December 17, 2020
Today MavenIndex announced the launch of a platform to connect companies to the women who make purchasing decisions for the household. The company takes a new approach to consumer research and insight with a mission to economically empower women, giving companies paid access to a redefined audience of key decision makers, Household CEOs.