New leaders, partner structure and major tech investment move Max Hospitality restaurant group into future

Scott Smith and Steve Abrams are adjusting to a new normal.

As the new CEO and chief operating officer, respectively, of Max Hospitality — formerly Max Restaurant Group — it’s not only about readjusting to pre-pandemic customer traffic, but also acclimating to a daily routine without their longtime business partner, Rich Rosenthal, who retired earlier this month after 36 years.

Both Smith and Abrams had worked with Rosenthal since 1991.

“It’s a little daunting,” said Smith. “But [Steve and I] work with a great group of partners and that energizes me.”

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