Dive Brief:
General Mills is adding 16 mostly indulgent cereals and snack mixes to its lineup this month. And Kellogg is extending its Froot Loops and Frosted Flakes brands into grab-and-go cereal bars.
General Mills' new items include Dunkaroos Cereal, Chocolate Strawberry Cheerios and Cinnamon Toast Crunch Chocolate Churros, according to a press release sent to Food Dive. The company also has debuted a cereal line based on its Larabar fruit-and-nut bars in flavors such as Apple Pie and Cashew Cookie. And Remix Snacking Mixes each blend different cereals that might be enjoyed together in one package: a Cinnamon Toast Crunch Vanilla variety that blends that cereal with Cinnamon Toast Crunch Churros and Vanilla Chex; a Golden Grahams S'mores variety mixing the graham-inspired cereal with Cocoa Puffs and marshmallows; and a Chocolate Toast Crunch variety that blends that cereal with Vanilla Chex and caramel corn.