New Friendly’s CEO promises ‘recipe for success’ at restaurant chain that has steadily shrunk for decades
Updated Jan 25, 2021;
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Superman.
Not the man of steel. The ice cream flavor called Superman, which promises vanilla plus yellow, red and blue fruit flavors.
Due out March 15, Superman ice cream is the first of what new CEO Craig Erlich promises will be periodic refreshes of the Friendly’s restaurant menu, with new ice cream flavors paired with returning favorite food items. From March to June, Asian chicken salad and Buffalo chicken salad will return, along with the Heinz 57 burger and the Vermonter burger.