The voice of actor Bryan Cranston intones over shots of frontline health-care workers, a COVID-19 survivor and essential workers wearing face masks: "We are so close. Soon we will be what were — touching, loving, living. Let's finish strong."
That's the message behind a forthcoming advertising campaign Ford Motor Co. is debuting Friday during several college football bowl games that are sure to draw millions of viewers. The 30-second video, which will run across various television spots through at least Jan. 3, aims to persuade Americans that it's their patriotic duty to participate in COVID-19 mitigation efforts as newly released vaccines bring hope for an end to a pandemic that to date has killed more than 335,000 people in the U.S.