New ad boards proposed for Pelham Bridge in Lincoln
Agency says it wouldn’t block cathedral views
A media company wants to build a digital advertising board overlooking Pelham Bridge.
Alight Media has applied to the City of Lincoln Council to put the 8m high boards in the Pelham Centre Car Park.
Each unit would be 6m wide by 3m high and the applicants said the images would change every 10 seconds.
They said the proposed advertisement would “never” be in front of the cathedral as drivers crossed the bridge, instead being sat to the right of any view of the historic building.