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Netflix Kids Profiles Redesigned With an Emphasis on Characters
A new ‘My Favourites’ section will greet all kids.
By Akhil Arora | Updated: 13 April 2021 18:30 IST
Photo Credit: Netflix
Highlights
Titles in ‘My Favourites’ drawn from viewing history
Out today on TV devices; to be tested on mobiles next
Netflix is redesigning Kids profiles to make them more character-driven and further enrich discovery, the world's biggest subscription-based video streaming service announced Tuesday. As you can see in the cover photo above, the highlighted Netflix Kids titles — dubbed “My Favourites” — are accompanied by a character from the series or movie in question. For those worried about Netflix using the new tray to promote its original offerings, Netflix says though the My Favourites section will be personalised like all others, it won't be used to make recommendations.

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