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Netflix Inc (NASDAQ: NFLX) added more than 200 million subscribers last year, partly due to the COVID-19 pandemic which forced people to stay at home, but the streamer and its rivals face a customer churn, according to a report by Deloitte.
What Happened: The 15th edition of the “Digital Media Trends Survey” encompasses data from an online survey of 2,009 U.S. consumers and was conducted in February.
The report tracks five generations ranging From Gen Z to Matures, aged between 14 to over 75 years.
Among the respondents, 46% said low enough price was the most important factor in deciding to subscribe to a new paid streaming video service. This number overshadows the 35% who said content was their main consideration.