Nearly two thirds of UK enterprises have invested in improving digital customer communications during the pandemic
Media
But over half believe their short-term fixes won’t be fit for the long term
Crawley, UK, April 21, 2021 – With most people locked down and relying on digital communications during the pandemic, around two thirds (64 per cent) of UK IT leaders questioned in a new survey reveal that their organization has made technology changes to improve digital interaction with customers. The same number of respondents (64 per cent) have made changes to handle greater volumes of interaction on their websites, social media and other digital channels. However, in each case more than half (56 per cent), expect to make additional investments to ensure those changes work in the long term.