Consumers spent an estimated $19.8 billion at independent retailers and restaurants on Small Business Saturday, according to data recently released by American Express, up from $19.6 billion from last year.
According to a press release from the U.S. Small Business Administration, data show shoppers from coast to coast made a significant impact at small businesses during the 11th annual Small Business Saturday, held Nov. 28.
Online shopping at small businesses on the day was up significantly, with 56% of shoppers making a purchase online, up from 43% in 2019. More than 50% of Americans who reported shopping small on the day said they supported a small business through social media by endorsing local shops or shopping at a small business because of a recommendation on social media.