Partnership’s initiatives include a Black music certification and scholarship program
Ahead of its Jan. 18 opening ceremony in Nashville, the National Museum of African American Music (NMAAM) has partnered with the Sony Music Group (SMG) in support of music education and other initiatives.
According to a release announcing the new alliance, SMG is the first music company to pledge its support of the museum’s mission. The announcement follows NMAAM’s recent acceptance of a $1 million donation from Amazon.
Developed through Sony Music’s Global Social Justice Fund, the partnership will initially establish the Sony Music Scholars Black Music Certification Program and Scholarship. NMAAM and SMG will collaborate on a curriculum, course and certification process that will introduce students to the music industry and related careers through Black history, music and culture.