February 8, 2021
·
·
Jericho, NY (
Nathan’s Famous, Inc., the American tradition serving New York favorites for more than 100 years, announced today the opening of its 100th ghost kitchen since June 2020. The ghost kitchens, which offer both the Nathan’s Famous menu as well as the recently launched virtual kitchen concept Wings of New York, are open across the globe, ranging from markets like Dubai to Florida. Both brands currently have signed agreements to open an additional 45 locations in the coming months.
“We are proud to open our 100th ghost kitchen location with an independent restaurant in Brooklyn,” states James Walker, Senior Vice President, Restaurants. “Opening virtual kitchens has been part of our overall restaurant strategy for some time, with our first partnership being with Franklin Junction in 2020. We want to bring the Flavor of New York to more guests through these great partners. While Nathan’s and Wings of New York are different in their offerings and menus, they both share the focus on ensuring all menu items are ‘Memorable, Craveable and Instagrammable’. Our goal with these ghost kitchens is not just to grow our brand around the world, but also help other restaurants by providing them additional business during these turbulent times for the industry.”