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07 · 04 · 2021
The hardest thing about any creative project is finding the final name. Even the most intricate details of the final mixdown pale in comparison to actually naming it, giving it a moniker that will last. Itâs made doubly difficult by the sheer volume of music out there â where once you could plead ignorance, now itâs easy to simple Google your proposed name, and find out who it clashes with.
NiNE8 Collective member and Clash favourite
Lava La Rue found this out earlier in the week, when La Roux â Elly Jackson â
got in touch over social media with a piece of advice. "I would really appreciate it if you got a name that didn't sound exactly the same as mine,â said Jackson. âGood luck in everything you do but I don't think this is cool."