3 May 2021 5 min read
A manager’s position is a coveted one. But it carries a lot of responsibilities and room for mistakes. Chloe O’Toole sheds light on five myths about being a manager and leading a team of people.
A marketing leader’s most important job is not marketing. It’s not building a brand, growing market share, or attracting and retaining customers. It is especially not dealing with merchandise, undoubtedly the bane of every marketer. Sure, those are all critical parts of the package, but the single most important responsibility we have is to support and lead our teams. After all, they are the ones who will be building the brand.