Mytheresa CEO discusses Saudi growth and luxury e-tailer's formula for success

DUBAI: For German luxury e-tailer Mytheresa, the Middle East remains an important market. Aside from already hosting two events in the region this year — one in Riyadh and one in Dubai — Mytheresa also partnered with Saudi influencer Nojoud Al-Rumaihi for its 2023 Ramadan campaign. Arab News spoke to CEO Michael Kliger to understand Mytheresa’s plans for Saudi Arabia and how

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