Laurie Hooper, 36, co-founded The Natural Deodorant Co. with former husband Brett in 2015. She lives in Essex with her new partner Chris, her two children, Tabitha, 12, Seth, nine, and her stepson Ashton, six.
Growing up in Essex, I left school and went to work on the beauty counters for Clarins and Clinique.
Then, in 2008, I got pregnant and became very aware of what I was putting in and on my body, so I switched to organic products.
However, the natural beauty world was a minefield; there weren’t many options. Most deodorants were alcohol-based sprays you had to re-apply during the day. I didn’t trust them for important events, but smelling bad was an absolute no.