The cultivation area of the indigenous aromatic rice variety, Mushk Budji, from Kashmir is set to expand to 5,000 hectares in the next three years. This variety of rice was on the verge of extinction due to disease susceptibility and poor yield potential. However, efforts by the agriculture department and Sher-e-Kashmir University of Agricultural Sciences and Technology (SKUAST) have led to its revival. The aim is to transform the agriculture economy in Jammu and Kashmir, boost exports, and improve farmer prosperity. The rice has received a Geographical Indication (GI) tag and is expected to tap into national and international markets.