nbc news found it is tied with inflation and the cost of living as the top concern among registered voters. we took that poll six weeks ago. there was another cnbc poll from march that showed trump with a 30-point advantage on that issue over president biden. so, you know, we heard it from one of the republican senators, is this too little too late? >> well, you know, i'll remind people, i'm the chief strategist in 2004 and the number one issue in 2004 when george bush ran for re-election was the economy. we didn't talk about the economy, but 5% of the time because we knew we had a disadvantage of it. we talked about national security and international relations where we had a big advantage on. i think going back to what i said earlier, i think all joe biden needs to do, he needs to show he's doing something on this, and neutralize, he doesn't need to win it, neutralize it. what joe biden wants to talk about in my view is the number three issue on that list,