Does the screw cost 25 paisa or 45? MSMEs get MBA lessons from the pandemic crisis
Synopsis
The pandemic-induced lockdown has taught MSMEs how to reorganise and adapt in a changing environment. Small businesses now look at sourcing, diversification and capital allocation more closely. Will these lessons help the growth engine get back on track?
Pranav Kohli cannot forget the events of March 2020. India came to a standstill as a lockdown was imposed to stop the spread of the coronavirus that was wreaking havoc across the world. Livelihoods had vaporised.
Kohli, the Vice-President of Meerut-based sports equipment manufacturer Stag International, had his own battles to fight. His clients wanted their deliveries and his employees needed the raw materials to keep flowing in so that the