MR D.I.Y's giant inflatable: What's needed for a good 'shock-vertising' gimmick?

Malaysian home improvement retailer MR D.I.Y recently unveiled a giant inflatable iron over the city skyline, as part of its new initiative dubbed “Big & Small, MR D.I.Y has it all”. The installation, which was also recognised by the Malaysia book of records as the ‘largest inflatable iron in

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