Motorola signs deal with rugged phone maker Bullitt Group
Bullit Group, the rugged phone maker that owns the Cat, Kodak и Land Rover smartphone brands has agreed to a long-term brand partnership deal with Motorola. The UK-based company will develop and market Moto-branded rugged phones which will be drop-proof and shockproof as per the accompanying press release.
This is a unique strategic alliance, as it allows Bullitt to apply its expertise to the Motorola portfolio of products. Motorola invented the mobile phone and remains one of the most iconic brands in the world.
To be entrusted by Motorola to create a portfolio of Motorola branded rugged phones, bears testament to the exceptional business we have built at Bullitt over the last 11 years. - Dave Floyd (Bullitt Co-Founder)