FORT COLLINS — Going organic became the thing to do a generation ago, and many budding entrepreneurs tried to capitalize on the trend, especially with health-related product lines. Larger corporations moved in to absorb the market, however, either squeezing out or buying up smaller competitors.
That’s why the journey of one small Larimer County business is all the more remarkable. An idea that started in Kathryn Higgins’ kitchen crockpot now boasts about 30 products, sales in the millions and global reach.
All it took was a little love. Motherlove, that is.
The Fort Collins-based company manufactures natural and organic personal-care products, especially for pregnant and breastfeeding mothers. Its little blue glass bottles are common sights on the shelves of retailers such as Whole Foods, Sprouts and Target.