FEELING THE HEAT: Mortgage Company Blasted in New DNC TCPA Class Action–And there Are Lessons Here
Thursday, April 29, 2021
Facebook–but they are all focused on DNC and pre-recorded call claims.
Notably, purchased-lead scenarios continue to be an issue. But so too are re-marketing campaigns–efforts to market to a former lead when they re-enter the market (such as by making a credit inquiry, searching interest rates or re-visiting a website.)
For instance, in a new class action complaint filed yesterday in Florida, a mortgage company is alleged to have made re-marketing calls to an aged lead when the Plaintiff–who had previously been in the market–visited the mortgage lender’s website to check rates.