Indian elections are a spectacle, a circus, and a battleground all rolled into one. And a new breed of young, savvy political consultants are changing the way these battles are fought. Coming from institutes including IITs and IIMs and from big tech cos and global consultants they are the secret weapon of Indian politicians. Together they craft strategies, design campaigns, and manage their messaging with a keen eye and analysis of the country’s voters. In this episode of The Morning Brief podcast, we meet these poll planners who are quietly transforming political parties and their politics. Catch Prachi Verma in conversation with Pratik Jain, Co-Founder & Director, I-PAC, Bikramjit Bhattacharya, Principal Associate, I-PAC, ET’s CL Manoj, and Rica Bhattacharyya. Listen in! Credits: ET