Twitter/(HHShkhMohd)
Less than 24 hours after it was launched, more than half a million meals have been donated to the '100 Million Meals' campaign.
The initiative was unveiled by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, ahead of the holy month of Ramadan, as the pandemic continues to impact millions of people across the globe.
Pegged as the biggest food drive in the region, it is set to help people in 20 countries across the Middle East, Asia and Africa.
Speaking to Dubai Eye 103.8's Business Breakfast show, Sara Al Nuami, Director of the UAE-based Mohammed bin Rashid Al Maktoum Global Initiatives, explains how individuals will benefit from the initiative.