The lovers, dreamers, trouble makers, heart stoppers, thinkers and travel junkies. They follow the sun, music, love, adventures. Meet the Benz family of Wyld Blue.
The family-run boutique started in Montauk, New York. When a friend gushed to Sasha Benz about how beautiful a community and the people who comprise it are in Aspen, the family saw an opportunity to open a sister store. She signed a three-year lease, though sheâs hopeful the shop will be here indefinitely.
âWe made the decision â probably it was about August [that] I came out here. I was eight months pregnant, and I spent 12 hours in Aspen. Did a quick lap around and said, âAlright, I think I get itâ and kind of dove into a lease,â Benz said. âWe decided there and then. We had survived post-COVID in Montauk; we had a great season, people were still shopping. Our online store, the numbers went up and things were doing well. So if there was a time to ever expand, itâs when no one else is, and I trusted what we do. I trusted my team.â